Mobile Marketing Case Studies
Brand: Foot Locker
Goals
- Increase sales at brick and mortar locations in NYC
- Create buzz around the Foot Locker’s brand
- Test the effectiveness of mobile marketing as an acquisition channel
Solution
- Foot Locker utilized a mobile marketing solution to communicate with its target audience
- The campaign focused on a 35,000 consumers, ages 18 – 35 years old in NYC. Each consumer was sent the following text message: Get ready for the holidays at Foot Locker! Bring this 2 any store & get $15 OFF ANY $50 + purchase. Keycode 1414 valid 12/21/07 thru 1/06/08.
Results
- In three days, 225 consumers redeemed the coupon at their local Foot Locker store. The total net sales generated from the mobile campaign were $18,490.11, resulting in nearly a 5:1 ROI.